Your next customer is already on the road. So is your ad.
Drive-Buy Ads puts your brand on verified local vehicles moving through the exact neighborhoods where your customers live, shop, and commute. Unlike digital ads, vehicle advertising cannot be skipped, blocked, or scrolled past. It works while the car is moving and while it is parked.
Start with removable magnets, add vinyl on the zones that matter most, then move into partial or full wraps when you want maximum street-level coverage.
What does it cost?
Magnets from $63 per door; vinyl doors from ~$151 per door.
Transparent, zone-based pricing. Magnetic door placements (24×12, production + install) start around that magnet rate; vinyl door decals from the vinyl rate. Rear-window tint, hood, bumper, and custom wrap campaigns are quoted per zone in the campaign builder after you sign up.
When you want more coverage, you can expand into more zones, rear glass, hood, bumper, or request a partial or full wrap campaign.
Final totals depend on zones, number of vehicles, and campaign duration.
Preview Your Advertisement Before It Hits the Road
Choose magnetic signs, vinyl decals, partial wrap, or full wrap and browse quick package previews for your vehicle type — no upload required.
Concept previews for sedan, SUV, pickup, minivan, and hatchback.
Concept previews only — a print shop partner prepares production-ready files after you create your campaign.
Why vehicle advertising works
Out-of-home advertising on moving vehicles consistently outperforms static placements in recall and cost-per-impression. Here's what the research shows:
400K-500K
Estimated impressions per active driver per month in urban areas
Modeled from route data (pilot) × DOT traffic counts × industry visibility index
96%
Of Americans traveled by car in the past week
Source: American Automobile Association (AAA) travel surveys
29%
Of consumers visited a store within a week of vehicle ad exposure
Source: Outdoor Advertising Association of America (OAAA)
9M+
Other vehicles passed annually by a car driving 15,000 miles/year
Source: OAAA fleet exposure estimates
Impression figures are modeled estimates based on route data from active campaigns (where location check-ins are enabled), cross-referenced with state DOT traffic counts and standard visibility-index methodology — not self-reported mileage. Actual impressions vary by route, city density, and time of day.
Sources: OAAA / Geopath industry benchmarks, U.S. travel and retail visitation studies, and Drive-Buy Ads modeling. Ranges vary by market, creative, and fleet size.
Scale month by month
Many advertisers start with magnets to validate the channel, then add vinyl and eventually move into wrap-style coverage when they want to dominate more surface area.
Multi-month savings ladder
Month 1 includes production of all materials. From month 2 through month 6, your discount deepens automatically while your campaign stays active.
Month 1 — current
Full price · signs & tints produced
Month 2
15% off month 1 rate
Month 3
22% off · brand recall kicks in
Month 4
28% off month 1 rate
Month 5
33% off · momentum builds
Month 6
38% off · lock in now & save
Up to 6 months in the advertiser dashboard. Pay-upfront 3- and 6-month bundles can save even more.
Prefer to pay upfront? Lock in 3 or 6 months at once for an additional bundle discount, with no long-term contracts and room to adjust your plan as you scale.
3-month bundle
20% off total
Pay once and run for 3 months. Good for product launches, seasonal pushes, and more serious channel validation.
6-month bundle
35% off total
Full market saturation. Priority driver matching. Dashboard analytics while you scale — automated email reports are on the roadmap.
Standard packages & wraps
For magnetic signs, vinyl decals, and single-vehicle partial or full wraps, start in the Vehicle Ad Preview Studio — pick a material, body type, and quick package, then continue in the campaign builder.
Browse Preview StudioFleet & custom campaigns
Multiple vehicles, event activations, or scope that doesn't fit the self-serve flow? Request a custom proposal — dedicated specialist and a tailored plan within about 48 hours.
Request a custom proposalReady to put your brand on the road?
Launch a campaignReady to launch? Join as a local Advertiser on Drive-Buy Ads.